A lot of websites/companies use their logos to define who they are.
For example, Facebook’s logo is white font inside a blue box.
When you have multiple tabs open, you can see which browser tab is the Facebook tab.
However, many websites use their company name on their logo; this makes it very hard to fit into a tab’s picture.
The main image of this post shows an example. You can tell which tab is Hulu and which browser tab is Netflix. Even if you had 20+ tabs open and the tabs’ names weren’t visible, you would still be able to locate their browser tab by merely looking for the red “N” for Netflix or the white “h” Hulu website.
Many website’s logos usually look small, or the image doesn’t look clear or may be pixelated. A poor logo design makes it so that if I wanted to visit your site, I’d have to keep guessing which tab I have your website open.
Unless there is a clear indication to me which tab it is, I might give up. I may look for something else or use more of my time to find your website, and the information that I had on that tab already opened.
A poorly designed tab logo might lead to bad reviews or even a loss of a customer. So try to make a simple logo for your tab. Choosing a clean and straightforward tab logo will make it easy for your visitors to find.
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