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3 Google Core Web Vitals Page Ranking Factors [May 2021]
KENNETH ERVIN YOUNG
KENNETH ERVIN YOUNG
Kenneth Ervin Young is a Business and Digital Marketing Coach, a Full-Stack Website Developer, a Georgia Institute of Technology Electrical Engineer, a Husband, and a Father. Kenneth resides in Tampa, Florida, USA.
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CORE WEB VITALS – 3 CRITICAL RANKING FACTORS

CORE WEB VITALS: LCP - FID - CLS

CORE WEB VITALS - 3 CRITICAL RANKING FACTORS

This article will cover the 3 Critical Ranking Factors that Google uses in their Core Web Vitals software testing program. I will minimize technical jargon as possible so that a layperson can grasp the impact that Core Web Vitals will have on their Page Ranking. 

Table of Contents

Google Core Web Vitals: What are They?

Google is the largest Search Engine company in the world.

Google’s Search Algorithms are a complex set of hundreds of mathematical tools that determine where everyone’s web writings (content) “Rank” on all searches.

Every few months, Google “tweaks” these algorithms in an attempt to:

  1. Improve all users experience (UX)
  2. Better “Rank” the Search Links Returned on a Search

Every 1-2 years, Google does a major update to their search ranking algorithms. In May 2021, that next major update is to occur. Just like a new King coming to power in olden times, the companies and individuals responsible for SEO begin to “Shake in their Boots” – at least a little. All of the complicated SEO work they have done to get their client’s pages ranked on Page 1 may “go up in smoke.”

SEO: What is SEO, and Why is it Important?

SEO is short for “Search Engine Optimization.” A person who is responsible for SEO uses their writing skills and several software tools in their work. In general, they create content, writing, and images designed to create the best “User Experience” (UX). One example of content might be a guide on “How to Paint My House.” An article that uses:
  • Great content to answer this search
  • Is well marketed to be “discovered” by hundreds, thousands, tens of thousands of searchers

might be “rewarded” by search engines like Google and Bing and appear after a few months, weeks, or even days, on Page 1 of such a search. If your content cannot be “found” on Page 1 in an investigation, the odds of it being “read” is near zero!

Google’s Ranking Algorithms:  What Items do they Consider in Ranking?

There are over 200 items that Google considers when ranking a web page. I will cover all 200 that we believe in another article. We can not be 100% sure what these 200+ ranking items are, but SEO experts have experimented enough over the years to have an educated guess. This article will cover the 3 Core Web Vitals that Google has been warning us that is coming in May 2021.

What are Google Core Web Vitals?

In May 2021, Google is set to roll out its next major algorithm update. We know this is big because they have been warning SEO Experts of it’s coming for over one year. Google Core Web Vitals are a set of metrics related to speed, responsiveness, and visual stability. Google has defined these as the Core Web Vitals:

  • Largest Contentful Paint: The time it takes for a page’s primary content to load. An ideal LCP measurement is 2.5 seconds or faster. Needs Improvement is more significant than 2.5 to 4.0 seconds. Poor is a value of greater than 4.0 seconds.
  • First Input Delay: The time it takes for a page to become interactive. An ideal FID measurement is less than 100 ms. Needs Improvement is an FID value of greater than 100ms to 400ms. Poor is a value of greater than 400 milliseconds.
  • Cumulative Layout Shift: The amount of unexpected layout shift of visual page content. An ideal CLS measurement is less than 0.10. Needs Improvement is 0.11 to 0.25. Poor is a value greater than 0.25.

What is Google’s Position on Core Web Vitals?

Google states:

“Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactivity, and the stability of content.

“A good page experience doesn’t override having great, relevant content. However, in cases where multiple pages have similar content, page experience becomes much more important for visibility in Search.”

Content quality is still of vital importance! Having crap content but a perfect Core Web Vitals score is NOT going to get you onto Page 1 of a search!

How Do I Measure Core Web Vitals?

To measure Google Core Web Vitals, a variety of tools are available:

When Should My Website Be Ready for Google Core Web Vitals?

NOW!

As stated, this new ranking algorithm will roll out in May 2021. Depending on when you “discovered” my article, you have as little as two weeks to “It’s Already Happened!”

  • Start by talking with your SEO Expert on where you are currently ranking on each of your key search terms on each of your web pages. If you’re not on Page 1, you have work to do.
  • Use Google Page Speed Insights to see how each of your web pages performs – not just your home page! For any web page that is “Not in the Green” for the “Mobile 3G” tests, you need to fix the reasons why immediately. Google is 100% focussed on the Mobile experience, so don’t worry about the Desktop results until Mobile is “in the green.”

These are just the two “low hanging fruit” items to start with.

When Should My Website Be Ready for Google Core Web Vitals?

NOW!

As stated, this new ranking algorithm will roll out in May 2021. Depending on when you “discovered” my article, you have as little as two weeks to “It’s Already Happened!”

  • Start by talking with your SEO Expert on where you are currently ranking on each of your key search terms on each of your web pages. If you’re not on Page 1, you have work to do.
  • Use Google Page Speed Insights to see how each of your web pages performs – not just your home page! For any web page that is “Not in the Green” for the “Mobile 3G” tests, you need to fix the reasons why immediately. Google is 100% focussed on the Mobile experience, so don’t worry about the Desktop results until Mobile is “in the green.”

These are just the two “low hanging fruit” items to start with.

Updating my website to be ready for Google Core Web Vitals sounds a bit Complicated for my Skill Level. Can You Help!

Yes, we agree that getting your website ready for this significant Google SEO Ranking change can seem daunting. We presume you don’t have an SEO Expert on your team, so no worries!

We “Eat SEO” every day for our clients. Our goal is to get you onto and keep you on Page 1 for your page keywords. Now we need you to understand that getting onto Page 1 for any search is hard. It also can take weeks (typical) and, in some cases, months (high competition keywords), but we can help you figure out how to win. 

Reach out to us at WPSiteTeam.com, and we can help!

“Helping You Build Your Business Stronger!” is our motto. 

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Want to Learn More?

Please see our main Blog page at https://WPSiteTeam.com/blog/ to find more of our educational articles around Digital Marketing!

If you or an executive member of your management team could benefit from some Executive Coaching Agency services, please visit our website at https://IdeaToGrowth.com/.

Tap the Contact Us button below to reach out to us at WPSiteTeam.com, and we can help!

“Helping You Build Your Business Stronger!” is our motto. 

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